The Blog

Beth Potter Beth Potter

“There Aren’t Enough Hours in the Day” — And Other Lies I Used to Believe

If you’ve ever said, “There just aren’t enough hours in the day”—same. But instead of chasing work-life balance, I’ve started building something better: work-life rhythm.

In this blog, I’m sharing how I plan my week (with my go-to planner), how I protect deep work time, why movement and recovery are non-negotiables, the supplements I swear by, and how I’m stacking habits to make life feel more aligned—and less overwhelming.

Plus, I’m talking golf, gut health, and the books currently on my nightstand. Because productivity should never cost you your joy.

Read More
Beth Potter Beth Potter

What One Studio in South Florida Reminded Me About Hospitality (and Why It Matters More Than Ever)

In this blog, I’m sharing what one standout studio in South Florida reminded me about the power of presence, the impact of a warm welcome, and why hospitality is still the most underrated part of the client experience.


If I felt overlooked as an industry veteran, imagine how a first-time client might feel.


This one’s a reminder to slow down, show up, and lead with heart—no fancy rebrand required.

Read More
Beth Potter Beth Potter

When the Vibe Doesn’t Match the Experience: A Studio Visit That Almost Didn’t Happen

This isn’t just a travel story—it’s a real-time studio audit in action. You’ll learn:

  • Why a broken booking flow could be costing you thousands in lost revenue

  • How the in-person experience must match the brand you’re projecting online

  • The small moments that shape how clients feel (and why those moments matter more than you think)

  • Why good programming isn’t enough if the rest of the client journey falls flat

  • Simple, actionable ways to audit your own studio—no mystery guest required

Whether you’re a seasoned owner or just starting out, this blog will help you see your business through the eyes of your clients—and that’s where the magic (and the growth) begins.

Read More
Beth Potter Beth Potter

Post-Vacation Chaos, Calendars, and That Quiet Reminder I Almost Missed

If you’ve ever come back from a jam-packed trip and felt like the real work starts the second you walk through the door—you’re not alone.

In this week’s blog, I’m sharing what happened when I sat down post-road trip, completely overwhelmed by my to-do list and expectations… and how a quiet reminder helped me shift everything.

You’ll find:

  • A real look at the post-vacation pressure we don’t always talk about

  • A behind-the-scenes glimpse of how I plan my week (with me included in the calendar)

  • A reminder to celebrate small wins—even when the list still feels long

  • And maybe, just maybe, the nudge you need to give yourself a little more grace this week

Read More
Beth Potter Beth Potter

She’d Be So Proud

What if an off day didn’t mean you were falling behind—but actually meant you were finally listening?

In this post, I’m pulling back the curtain on the messy middle of being a high-achiever who’s learning to rest.

If you’ve ever felt guilty for not “doing enough” or struggled to give yourself permission to slow down, this one’s for you.

No fluff.

Just truth, grace, and a reminder that you’re still enough—even on the quiet days.

Read More
Beth Potter Beth Potter

What Made Me Say Yes to a Franchise (When I Could Have Gone Solo)

I’ve spent years building studios and consulting owners—I could have launched my own. So why did I say yes to a franchise? It wasn’t about needing a system. It was about finding one that aligned so deeply, I knew I could make it even stronger.

Just truth, grace, and a reminder that you’re still enough—even on the quiet days.

Read More
Beth Potter Beth Potter

Some Days You Just Don’t Feel Like It (And Honestly, That’s Not a Problem—That’s Being Human)

What if an off day didn’t mean you were falling behind—but actually meant you were finally listening?

In this post, I’m pulling back the curtain on the messy middle of being a high-achiever who’s learning to rest.

If you’ve ever felt guilty for not “doing enough” or struggled to give yourself permission to slow down, this one’s for you.

No fluff.

Just truth, grace, and a reminder that you’re still enough—even on the quiet days.

Read More
Beth Potter Beth Potter

Sales Is a Conversation, Not a Pitch: Why Objections Are the Doorway, Not the Dead End

If the phrase “ask for the sale” makes you cringe a little, you’re not alone. So many incredible studio owners, managers, and instructors shy away from selling because it feels awkward—or let’s be honest, downright scary. But what if sales wasn’t about pushing… and instead became one of the most powerful ways to serve?

In this blog, I’m breaking down how to reframe sales as a conversation (not a pitch), why objections are actually a good thing, and how to work with the brain—not against it—when fear and hesitation show up. I’ll also share my favorite mindset tool for navigating the moment someone says “I’m not sure.” (Hint: it’s where the real growth begins—for them and for you.)

Read More
Kassandra Kassandra

The Movement That Moved Me

What if the thing you've been chasing is actually chasing you?
In this blog, I’m sharing the story behind why I chose True Movement—not just as a business opportunity, but as a full-body, full-heart alignment.
From consulting behind the scenes to stepping fully into the method, this is the journey of saying yes to something I believed in long before I ever stepped on the platform. If you’ve ever felt the whisper of purpose or the pull of something bigger, this one’s for you.

Read More
Beth Potter Beth Potter

What No One Tells You About Building a Personal Brand

Building a personal brand isn’t about going viral or having the perfect aesthetic—it’s about trust, consistency, and showing up even when no one’s clapping. In this post, I’m pulling back the curtain on what the process really looks like: the quiet days, the self-doubt, the evolution. I’m not here to sell you anything—I’m here to share what I’ve learned in the hopes it helps you build something honest, lasting, and deeply aligned with who you are.

Read More
Beth Potter Beth Potter

Design Your Exit Before You Even Start: A Smarter Path to Studio Success

Most studio owners dream about building a thriving community, changing lives, and doing what they love.
But the truth is, passion alone doesn’t build freedom.

If you don’t start thinking about your exit strategy from the beginning, you’re not building a business—you’re building a job you can never leave.

In this blog, I’m breaking down the real stages of studio ownership—and the critical shifts you need to make at each stage to create a business that runs without you, scales with you, and ultimately gives you back the freedom you set out to create.

It’s never too early to design your exit—and it’s the smartest move you can make.

Read More
Beth Potter Beth Potter

The Hardest Part of Launching Your Studio (And It’s Not What You Think)

When new studio owners launch, the hardest part usually isn’t the buildout, the schedule, or even the sales.
It’s this:
Getting them to tell their story.

Not behind a logo.
Not hidden in a sales pitch.
But real, raw, and human.

Because here’s the truth—people don’t just buy classes.
They buy connection.
They buy you.

In this blog, I’m breaking down why sharing your story feels so dang hard (and why you have to do it), plus giving you a simple, real-world social media framework to start showing up today.

No fluff. No filters. Just what works.

Read More
Beth Potter Beth Potter

Is Gen Z’s Fitness Boom Helping—or Harming?

Gen Z is showing up strong in fitness—but are we missing what’s happening underneath?

As a parent of three Gen Z kids, and someone who's walked my own long, messy journey with weight, body image, and mental health, I see it differently now.
Fitness can be a powerful tool for resilience—or it can quietly become another mask for perfectionism, anxiety, and not feeling "enough."

In my latest blog, I’m sharing the good, the bad, and the personal—how the way we treat ourselves shapes the next generation, and why true strength starts way deeper than the gym.

Read More
Kassandra Kassandra

Self-Employed? Don’t Forget Who You Work For

Lately, I’ve been learning what it really means to be my own boss.

Not just the title. Not the flexibility or freedom.
But the responsibility—to lead myself well.

Because here’s what no one tells you about being self-employed:
It’s dangerously easy to become the worst boss you’ve ever had.

No boundaries. No breaks. Unrealistic expectations.
Pushing through exhaustion like it’s a badge of honor.

But what if we flipped that?

What if being a good boss to yourself looked like midday walks, slow mornings, solo coffee dates, and work that energizes you—not drains you?

In this blog, I’m sharing the voice note moment that stopped me in my tracks… and the reminder I think every entrepreneur needs to hear.

👉 If you’re self-employed, don’t forget who you work for.
(Hint: It’s you.)

Read More
Beth Potter Beth Potter

What Orangetheory Reminded Me About the Client Journey, Assumptions, and Showing Up Anyway

Thinking about how your studio’s client journey stacks up? This blog is for you.

In this post, I share my full experience visiting Orangetheory—from the moment I submitted an inquiry to the moment I walked out post-class. And let’s just say... I had a few assumptions going in that didn’t hold up once I experienced it for myself.

Here’s what you’ll learn:

  • Why speed to lead isn’t enough if your follow-up doesn’t feel personal

  • How even small onboarding missteps can erode trust (and how to fix them)

  • The difference between informing your new clients and empowering them

  • Why the first-class sales pitch might be doing more harm than good

  • How to design an experience that builds value before you ever talk about price

  • And most importantly—why sometimes, your biggest growth opportunity is hidden in your blind spots

Whether you're a franchise leader, studio owner, or just curious about improving your client journey—this is a must-read.

Because the best client experiences don’t just happen in class.
They start long before—and they last long after.

Read More
Beth Potter Beth Potter

The Currency of Time: Investing in What Truly Matters

For the first time in years, I slowed down.

Not a weekend off. Not a quick reset. A real pause. The kind that makes you reflect on how you’ve been living—and what you’ve been trading in the name of productivity.

And here’s what hit me:
Time is the only currency we can’t earn back.

We hustle. We build. We chase success like there will always be more time later—time to rest, to reconnect, to just be.
But later isn’t promised. And time wasted chasing things that don’t truly fulfill us? That’s time we don’t get a refund on.

In this blog, I’m unpacking the lesson I’ve had to learn the hard way:
Success isn’t just about what you achieve—it’s about how intentionally you spend your days getting there.

If time is your most valuable asset…
Are you investing it wisely?

Read More
Beth Potter Beth Potter

This Time, I’m Building Differently: I’m Not Hustling for My Worth Anymore

This is a personal reflection on what it really looks like to step away from hustle culture and redefine success on your own terms.

I share the warning signs I ignored, the moment I finally paused, and the reset that helped me rebuild a life filled with peace, presence, and purpose.

If you’ve ever felt like your worth was tied to your productivity—this one’s for you.

Read More
Beth Potter Beth Potter

The Spa Day That Reminded Me What Studios Are Missing

After a weekend spa day with my best friend—complete with hot soaks, cold plunges, and deep, intentional rest—I was reminded of something so many fitness professionals overlook: recovery isn't a luxury, it’s a necessity.

In this post, I share the experience that sparked that realization, dive into the research behind recovery, and explore why studios that integrate recovery into their client journey—not just offer it as a stand-alone—are the ones that will lead the next wave of wellness.

Read More
Beth Potter Beth Potter

More Than Merch: How Smart Studios Turn Retail Into Revenue, Retention, and a Whole Vibe

Retail isn’t just a side hustle—it’s a strategic part of your client journey. When done right, it becomes an extension of your brand, builds loyalty, generates revenue without adding classes, and sends your studio vibe out into the world (one hoodie at a time). This blog breaks down how to curate with intention, integrate retail seamlessly into your experience, and create products your clients didn’t even know they needed—but can’t leave without.

Read More
Beth Potter Beth Potter

Scaling Isn’t Sexy—It’s Strategic: Lessons from Verne Harnish’s Scaling Up

If you’re navigating growth in your business—whether you’re expanding your team, scaling your systems, or chasing that next big goal—this one’s for you.

I’m diving into the biggest takeaways from Verne Harnish’s Scaling Up and unpacking the real-life lessons behind the Four D’s: Drivers, Demands, Discipline, and Decisions.

You’ll get a behind-the-scenes look at how I’m applying these principles in my own journey, plus insights that can help you scale your studio (or any business) with clarity, intention, and a lot less chaos.

Read More