If you’re navigating growth in your business—whether you’re expanding your team, scaling your systems, or chasing that next big goal—this one’s for you.

I’m diving into the biggest takeaways from Verne Harnish’s Scaling Up and unpacking the real-life lessons behind the Four D’s: Drivers, Demands, Discipline, and Decisions.

You’ll get a behind-the-scenes look at how I’m applying these principles in my own journey, plus insights that can help you scale your studio (or any business) with clarity, intention, and a lot less chaos.

What if your greatest strengths were also holding you back?

In this blog, I’m sharing the behind-the-scenes of my journey with Positive Intelligence—a program that helped me uncover the mental patterns quietly shaping my leadership, stress levels, and relationships.

You’ll learn:

• Why mental fitness is just as important as physical fitness (especially if you’re a high-achiever)

• How your top strengths (like Achiever, Controller, or Pleaser) can also become your biggest saboteurs

• Simple, practical ways to build mental resilience daily—without overhauling your routine

• How I lost sight of these tools during a season of intense growth… and what brought me back

Whether you’re leading a team, running a business, or simply trying to stay grounded in a fast-paced world—this is the rep you don’t want to skip.

What do Celsius, Stanley, and Halo Top have in common—and what can they teach you about building a standout fitness brand?

In this blog, we break down how these everyday products evolved into cultural powerhouses by leaning into brand strategy, not just design. You’ll learn:

• Why your brand is more than a logo or color palette

• How to reposition your studio to stay relevant in a shifting market

• What modern consumers actually want from boutique fitness brands

• How to create an emotional connection that drives loyalty and growth

Whether you're a studio owner considering a rebrand or just trying to make your messaging land better, this post will help you rethink how you show up—and how you build a brand that truly resonates.

You don’t have a marketing problem—you have a sales problem.

If your studio is getting leads but struggling to grow memberships, the issue isn’t awareness—it’s conversion. Many studio owners assume that if someone tries a class and loves it, they’ll naturally sign up. But without a structured sales process, leads slip through the cracks, and revenue stalls.

In this blog, we’ll break down why sales—not marketing—is the key to studio success, the most common mistakes owners make when it comes to selling, and the practical shifts you can implement to turn more trial members into lifelong clients. If you’re relying on hope instead of a clear sales strategy, it’s time to change that.

In this blog, I’m sharing how I’ve transformed my Sundays from a source of stress into a weekly reset that sets the tone for a more intentional, balanced life. You'll learn how to prioritize well-being, romanticize your routines, and create simple habits—like scheduling movement, planning nourishing meals, and resetting your space—that help you step into the week feeling grounded instead of overwhelmed. Whether you’re looking for a fresh start or just small shifts to bring more ease into your days, this guide will help you build a reset ritual that actually works for you.

Breaking the Burnout Cycle: Why It Matters

Burnout in boutique fitness isn’t just exhaustion—it’s a signal that something in your business needs to change. In this blog, I break down:

• Why so many studio owners get stuck in the burnout cycle and how to spot the warning signs before it’s too late.

• The key mindset shift from owner-operator to CEO—and why it’s the only way to scale sustainably.

• How to create systems, build a strong team, and delegate effectively so your studio thrives without you doing it all.

• The importance of protecting your energy, setting boundaries, and making CEO-level decisions that move your business forward.

• Actionable steps you can take today to start shifting from burnout to balance—because you deserve a business that supports your life, not one that drains it.

It’s time to stop running in circles and start running your business like the CEO you are.

Women’s History Month is a time to honor the women who have shattered glass ceilings, pushed boundaries, and redefined leadership—not just in fitness, but across industries. But it’s also a time to reflect on the work that’s still ahead.

In this blog, I dive into:

• Why women in leadership matter and how companies with female leaders consistently outperform their competitors.

• The importance of representation and how having more women in executive roles creates a ripple effect for future generations.

• How we can continue to elevate women in leadership—from hiring and mentoring to investing in female-led businesses.

• The incredible men who champion women, making space at the table and advocating for equality, including the unwavering support I’ve had from my husband, my sons, and past colleagues.

• My personal ‘why’—why I refuse to stop pushing for change, not just for myself, but for my daughter and for every woman I’ve mentored along the way.

Because when women lead, everyone wins. And the work isn’t done yet.

What You’ll Learn in This Blog

The rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro has sparked a major conversation in the fitness industry. Are these medications making health and weight loss more accessible, or are they undermining the fundamental principles of movement, strength, and longevity?

In this blog, we’ll break down:

• The real impact of GLP-1s on weight loss and fitness, backed by key statistics and trends.

• The controversy surrounding these medications and why the fitness industry is divided.

• The overlooked downside—muscle loss—and why strength training is now more essential than ever.

• How fitness studios can embrace this shift, attract GLP-1 users, and position movement as medicine.

Rather than seeing this as a challenge to traditional fitness, we’ll explore how GLP-1s present an opportunity to bring more people into studios, encourage lifelong movement, and redefine what it truly means to be healthy.

The fitness industry is evolving, and today’s consumers expect more than just a great workout—they crave personalized, intentional, and immersive experiences that make them feel seen, valued, and connected. In this blog, we’ll explore why boutique fitness studios must go beyond the workout to create unforgettable moments that foster loyalty, increase revenue, and set their brand apart.

You’ll learn:

• How emotional connection drives long-term retention

• Why personalization and hospitality are the new competitive edge

• Real-life examples of studios mastering the art of experience

• Actionable strategies to elevate your studio’s client journey, retail, and community engagement

If you want to build a studio where members don’t just work out, but truly belong, connect, and thrive—this is for you. Let’s dive in.

—how Rachel Hollis' Girl, Wash Your Face became the lifeline I didn’t know I needed during a season of doubt, fear, and soul-searching.

Here’s what you can expect:

• A Deeply Personal Story: I open up about the struggles I faced in 2018, from navigating a life-changing divorce to questioning my worth as a mother and professional.

• Lessons That Changed My Life: I share the powerful takeaways from Rachel’s book that helped me stop believing the lies I told myself, start showing up for me, and chase dreams unapologetically.

• A Once-in-a-Lifetime Meeting: I recount the unforgettable moment when I met Rachel in person, shared my journey, and asked her the question that had been weighing on my heart: Do you ever feel like you’ve made it?

• Inspiration for Your Own Journey: Rachel’s response—and her reminder that our desire for more is something to honor, not fear—left a lasting impact that I hope will inspire you to trust the little nudge inside of you.

This blog is raw, real, and written for anyone who’s ever questioned if they’re doing enough or if their dreams are too big. Spoiler alert: They’re not. And neither are you.

In this blog, you’ll discover how the principles of hospitality can transform your fitness studio. Inspired by Will Guidara’s Unreasonable Hospitality, I’m sharing actionable insights to help you create meaningful connections, elevate member experiences, and redefine what it means to serve in the fitness industry.

Here’s What You’ll Learn in This Blog Post:

As a former consultant and studio owner, I’ve spent years navigating the fast-paced, ever-evolving boutique fitness industry. In this post, I’ll share the hard-earned lessons and strategies that helped me not only survive but thrive in a competitive market. Here’s what you can expect:

• Finding Your Why: Learn how to uncover and embrace what makes your studio unique—and why it’s your most powerful competitive edge.

• Collaboration Over Competition: Discover how building relationships with competitors can elevate your studio and create a thriving community.

• Mastering the Client Journey: Get tips on how to create an exceptional experience that keeps clients coming back long after their first visit.

• Diversifying Your Offerings: Explore ways to turn your studio into a one-stop wellness destination that clients love.

• Staying in Your Lane: Find out why focusing on your own vision is the key to thriving, even when new competitors pop up.

• Celebrating Wins: Shift your perspective on competition and learn how to use it as fuel for growth and innovation.

If you’ve ever worried about how to stand out in a crowded market, this post is for you. Let’s dive in and redefine what it means to compete.

Here’s What You’ll Learn in This Blog Post:

In this post, I’ll dive into the transformative lessons I uncovered while reading Try Softer by Aundi Kolber. If you’ve ever felt overwhelmed, burned out, or stuck in the “push harder” mindset, this one’s for you. Here’s what you can expect to learn:

• What It Means to “Try Softer”: Discover how choosing gentleness over force, and curiosity over judgment, can unlock a more sustainable and fulfilling approach to life.

• The Power of Self-Compassion: Learn why being kind to yourself isn’t a luxury—it’s a necessity—and how it can create a ripple effect in your relationships and community.

• Listening to Your Body’s Signals: Understand the importance of tuning into your body’s wisdom before burnout takes over, and how to honor your limits without guilt.

• How to Create a Ripple Effect: Explore how embracing compassion for yourself allows you to show up more fully for others, from your family to your work.

• Why This Book Matters for 2025: Hear how Try Softer inspired me to start the new year with grace, courage, and intentionality—and why it might just do the same for you.

If you’re ready to let go of perfection and embrace a more compassionate way forward, let’s dive into the lessons that make this book a must-read.

Here’s What You’ll Learn in This Blog Post:

In this post, we’ll explore how the fitness industry is evolving and why 2025 could be the year you transform your approach to wellness, goals, and personal growth. Here’s what you can expect to take away:

• The Power of Intentions Over Resolutions: Learn why traditional goal-setting often falls short and how anchoring your efforts in intention can keep you motivated when life gets messy.

• The Evolution of the Fitness Industry: Discover how the shift toward connection, community, and holistic wellness is reshaping the way we approach fitness in 2025.

• Finding Belonging in Fitness Spaces: Explore how boutique studios and fitness communities are creating inclusive spaces where everyone—no matter where they’re starting—feels welcome and supported.

• Fitness as Medicine: Hear my personal story of overcoming obstacles through movement and why I believe fitness can be a lifeline for mental, emotional, and physical health.

• Stepping Into 2025 With Courage: Gain actionable tips on how to set purposeful intentions and approach the year with bravery, authenticity, and self-care at the forefront.

This post is more than a reflection—it’s a guide to help you embrace the future of fitness and your personal journey with clarity and courage. Let’s dive in and make 2025 a year of intentional growth!