I just got introduced to 10x Is Easier Than 2x in October — and I finished it in a matter of days. I couldn’t put it down.

At first, though, I struggled with the concept of trying to 10x my goals. Honestly, even reading those words made me uncomfortable. Not because I didn’t believe in big goals — but because I’m already tired.

When I think about the last 10 years — or even just the last five — I realize how much life has already changed. The growth I’ve experienced both personally and professionally has been exponential. The businesses, the studios, the projects, the people I’ve been able to impact — it’s all more than I ever imagined when I first started.

In so many ways, I’ve already 10x’d my life.
So when I heard “10x your goals,” my first thought was, I don’t know if I have that in me again.

I’ve lived the meticulously time-blocked calendar — the color-coded days, the back-to-back meetings, the checklists that never seem to end. I’ve worn “busy” like a badge of honor. And yet, even with all that structure, I often ended my days feeling like I didn’t actually accomplish what mattered most.

That’s why this book hit differently.

The more I read, the more I realized I had it backwards.
10x isn’t about doing more — it’s about doing less, but better.

It’s about focus. Alignment.
It’s about having the courage to let go of the 80% that no longer serves you so you can pour your energy into the 20% that truly moves the needle.

That hit me.

For years, I thought productivity was progress. The full schedule felt like proof that I was building something important. But what this book reminded me of is that growth isn’t always about adding more. Sometimes, it’s about creating space — for creativity, clarity, and the things that actually move your life forward.

When I started reflecting on my own life — both personally and professionally — I realized how much I’d been holding onto: habits that filled my time but didn’t fulfill my purpose, projects that kept me busy but not necessarily aligned, even relationships that kept me comfortable but not growing.

The hardest part of 10x growth isn’t the dreaming.
It’s the letting go.

My Biggest Takeaways

Here are a few lessons that truly stuck with me from 10x Is Easier Than 2x:

1. 10x is about clarity, not complexity.
Exponential growth doesn’t come from adding more — it comes from focusing on less. When you strip away the noise, the right path often becomes obvious.

2. You can’t take everything (or everyone) with you.
Letting go of the 80% is hard. But the book reminds you that the people, projects, or habits that got you here might not be the ones that get you there — and that’s okay.

3. Your future self is your biggest asset.
This was my favorite line. The person you’re becoming matters more than the version of you who’s done “enough.” Growth means leading with who you want to be, not who you’ve been.

4. Simplicity is the strategy.
The most successful people don’t do more — they do fewer things better. It’s about leverage, not effort.

Putting It Into Practice

While I’m still working on what my 20% looks like (I have some ideas), there are a few things I’ve already started putting into play.

One of the biggest shifts has been how I structure my time. I’ve started implementing Focus Days, Buffer Days, and Free Days — a rhythm that helps me protect my energy and make sure I’m not constantly reacting to my day, but intentionally directing it.

I don’t have full days blocked yet, but I’ve started small — a few hours here and there. Baby steps.

For those who know me, you know I live by my Big Three — the three key tasks I commit to completing each week that truly move the needle. My new Focus Day blocks have been a game changer for protecting time to actually get those done.

It’s still a work in progress, but even these small shifts have brought more clarity and calm. I feel less like I’m running from one thing to the next and more like I’m moving with intention.

10x isn’t louder.
It isn’t busier.
It’s quieter. Clearer. More intentional.

It’s choosing to build a life and a business that reflects where you’re going — not where you’ve been.

And if you’re in a season of rethinking, realigning, or refining… this book might just be the perspective shift you need too.

Sometimes, the biggest leap forward begins with letting go.

I’m rooting for you,
With love and encouragement,
Beth

I’m always curious what’s been resonating with others lately —
what book has called to you this year?
The one you couldn’t put down, that maybe shifted something in the way you think, work, or lead?