Let’s be real — nobody wakes up thinking, “Can’t wait to blast my audience with 18 posts today!”
Even after years of mastering the art of sales and storytelling, I’ve still had to stare this resistance straight in the face.

Because here’s the truth: I never wanted to be that person.
The one who over-sent, over-posted, over-pitched. The person who shows up in your inbox or feed so often that you groan before you even open the message — if you open it at all. I’ve been on the receiving end of that kind of marketing, and I swore I’d never do it to someone else.

For a long time, that mindset kept me quiet. I’d second-guess sending a follow-up. I’d hesitate before hitting “publish” on a second post about the same offer. I’d tell myself, “They already saw it. They know it’s there.”

But here’s the thing: they didn’t.

And that’s what shifted everything for me.

Your audience isn’t seeing your content the way you think they are.
They’re not hanging on every post. They’re not reading every email. They’re not analyzing your offer like you do when you’re writing it.

They’re living their lives — juggling work deadlines, school drop-offs, grocery lists, and the mental load of everything else. They’re scrolling through a noisy feed with hundreds of other voices competing for their attention. And even if they do see you once, that doesn’t mean they’ll remember you tomorrow.

The reality? They’re probably missing 80% of what you put out there.

And that changes the whole game.

The Myth of “Over-Marketing”

We’ve all heard it: “Don’t post too much or you’ll annoy people.”

It’s a fear baked into so many entrepreneurs’ minds — this idea that if we show up too often, we’ll scare people off. But the numbers tell a different story.

On average, it takes 7–11 touchpoints before someone is ready to buy from you.
And that’s in a perfect world — a world where you’re the only person they’re following who offers what you do, and their life is distraction-free.

That’s not the world we live in.

We live in a world where your dream client is getting pulled in a hundred different directions every single day. They’re seeing competing offers. They’re fighting decision fatigue. They’re swiping past you, not because they don’t care, but because their brain is already overloaded.

This means your marketing isn’t just about showing up once.
It’s about showing up consistently, in different ways, and with enough frequency that you’re still there when they’re finally ready to make a decision.

When your message is rooted in value, human connection, and authenticity, repetition isn’t spam — it’s service. It’s saying, “I’m here, I see you, and when you’re ready, I’ve got you.”

Sales + Marketing: Two stages of the same relationship.

For me, sales has always been the fun part.
I love crafting copy that makes someone think, “Yes, this is exactly what I’ve been looking for.”
I love weaving a story that pulls people in so deeply, they can already picture the transformation before they’ve even bought.

That part has always felt natural — like breathing.

But marketing? The “getting people in the door” part?
If I’m honest, I avoided it for years. I told myself it was someone else’s specialty. I figured if I just nailed the sales conversation, the right people would somehow find me.

What I didn’t see then is that sales and marketing aren’t two separate skill sets — they’re two stages of the same relationship.

Marketing is the first date — the smile across the table, the interesting conversation, the feeling that you want to know more.
Sales is the moment you both realize, “Okay… we actually click.” It’s when the connection deepens and you decide to see each other again — maybe even commit.

Marketing sparks curiosity. Sales builds commitment.
And just like dating, if either part is rushed or out of sync, the whole thing falls flat. But when they work together? That’s when relationships — and businesses — grow.

When those two parts move in harmony, it stops feeling like “pushy selling” and starts feeling like a relationship.

Marketing starts the conversation, sales deepens it. And when you learn to treat them as one seamless flow, your entire business changes.

They’re Not Reading It Like You’re Writing It

Here’s what most people don’t realize about sales copy: you write it in a deep, intentional headspace… but your audience reads it in a distracted one.

You’ve spent hours thinking about every sentence, every word, every transition — carefully shaping the flow so it makes sense and builds momentum.
They, on the other hand, are skimming on their lunch break or catching two lines before a meeting starts.

That’s why one of the most freeing shifts you can make in marketing is this: stop expecting your audience to consume your content in order or in full.

Instead, write knowing that someone might enter your world at any point in the process — an ad, a random blog post, an email buried in their inbox.

This is where my love for sales really comes in.
For me, sales has never been about “closing the deal” — it’s been about helping people see clearly what they want, what’s possible, and how they can get there. It’s serving first, selling second.
So I don’t shy away from repeating my core message in different ways. Because I know that for someone out there, this is the moment it will land.
Maybe they weren’t ready the first time. Maybe they were distracted. Maybe they needed to hear it in a slightly different way.

The truth is, when your intention is to serve, your marketing doesn’t feel like noise — it feels like care.

Connection Over Noise

If all we’re doing is shouting, we’re just another voice in the chaos.
The internet is an endless scroll of offers, promises, and pitches — and most of it blurs together.

That’s why my approach to marketing (and sales) always comes back to one thing: connection.
If it doesn’t feel human, it’s not going to cut through the noise.

When I sit down to write — whether it’s a sales page, an ad, or an email — I’m not thinking, How do I sell this? I’m thinking, How do I make this person feel understood? How do I help them see themselves in the story I’m telling?

That means I’m weaving in:

Stories that make them nod along and think, “Yep, that’s me.”
Facts and data that build trust without overwhelming them.
Relatable moments that strip away the “brand” and remind them there’s a real person behind the message.

When you can blend credibility with empathy, you stop competing for attention. You start earning it. People lean in not because you’re shouting the loudest, but because your voice feels different — calmer, clearer, and actually about them.

That’s how you go from being background noise in their day to being the person they think of when they’re ready to take action.

My Next Learning Curve

For a long time, I was content to live in my zone of genius: sales. I knew how to have the conversation, connect with someone, and help them make a decision they felt good about. Marketing — especially the “get them in the door” part — wasn’t something I cared to master.

But lately, that’s been changing.

Earlier this year, I went to a marketing conference, and I’ll be honest — I expected to hear about algorithms, ad budgets, and conversion rates. And yes, there was plenty of that. But the real takeaway?
The best marketing still comes down to people and connection.

One speaker said something that stuck with me:
“If your message is built on service, you can show up every day and never feel like you’re overselling.”

That hit me. Because that’s exactly how I feel about sales. It’s not about convincing someone — it’s about helping them see what’s possible for them.

So now, I’m diving into paid ads and broader marketing with that same philosophy. I’m testing creative ideas, exploring different platforms, and learning how to reach more of the people I can help — without losing the heart behind the message.

I’m not doing this to “game the system” or to blanket the internet with generic ads. I’m doing it so when my ideal client is scrolling, stressed, and looking for a solution, I’m there — and my message makes them feel seen, understood, and ready to take the next step.

Because at the end of the day, marketing and sales aren’t about me. They’re about them — the people who need what I offer and are just waiting for the right moment to say yes.

Here’s the takeaway

Marketing isn’t about being louder. It’s about being there — consistently, authentically, and unapologetically — so the people who need you don’t miss you when it matters most.

From “I’m bothering them” to “I’m serving them” — that’s the mindset shift that changes everything.

I’m rooting for you,
With love and encouragement,
Beth