One of my favorite parts of this journey is connecting with fellow studio owners. I love hearing what’s working, what’s not, and how communities are responding. After all, a rising tide lifts all ships, right?

Lately, a common thread keeps popping up in these conversations: team and leadership.

And I have to say, I love it. More and more owners are moving away from the old “fill the schedule” mindset and leaning into growing leaders within their walls. Can I get an amen?!

But with that shift comes new questions:

How transparent should I be with my team about the financial side of the business?
What KPIs should I be sharing—and why?
How do I set goals without giving away too much information?
How do I know if I’ve crossed the line between empowering and oversharing?

I get it. It’s a fine line. But here’s the truth: when your team feels invested in the studio’s success, they show up differently. They grow as the studio grows.

So, what do you share?

5 KPIs Every Studio Owner Should Share With Their Team

1. Intro-to-Member Conversion Rate
This is your lifeblood. It shows how well your team is converting trial clients into committed members. Sharing this number helps trainers and front desk staff understand the direct impact of their connection, follow-up, and service.
Why it matters: It ties their day-to-day actions to long-term client growth.

2. Retention / Attrition
Retention is where real revenue lives. Let your team see how many members are staying, and where drop-offs are happening.
Why it matters: It reminds your team that every interaction matters. A welcoming smile, remembering a client’s name, or checking in when someone hasn’t shown up—these touchpoints drive retention.

3. Class Utilization
It’s not about “filling slots.” It’s about creating an energy-rich, high-value environment. Tracking average class size (and celebrating wins when classes grow) gives your trainers ownership over engagement.
Why it matters: It shows them their influence on energy, community, and demand.

4. Revenue by Membership Type (at a high level)
You don’t have to share every dollar, but showing the percentage breakdown of memberships gives context. For example: 70% of revenue is from memberships, 20% from packs, 10% from add-ons.
Why it matters: It reinforces that memberships = stability. It also helps trainers understand why upselling into memberships is critical to growth.

5. Client Experience Score (or Net Promoter Score)
If you track surveys, reviews, or feedback—share it. Your team should know not just how clients are spending, but how they’re feeling.
Why it matters: It ties numbers back to experience. A team that understands impact will naturally focus on creating an even better one.

Should You Share Member Counts?

Absolutely. Milestones are meant to be celebrated—and nothing rallies a team (and even your community) like sharing, “We just hit 100 members!” or “We welcomed our 250th mover this month!”

It builds pride, ownership, and momentum. Your team feels like they’re part of something bigger than just a class on the schedule.

What About Revenue Goals?

Here’s where it gets trickier. I don’t suggest sharing exact dollar figures with your team unless you have a seasoned leadership group that understands profit/loss and won’t misinterpret the numbers.

But what you can share is how your revenue goals translate into membership goals.

For example:

Instead of saying, “Our revenue goal this month is $45K,” you say, “Our goal is to welcome 15 new members this month.”

It’s the same destination, but framed in a way that’s motivating and actionable for your team.

Net New Members = Your North Star

I love seeing goals set across the year not just in dollars but in net new members. It’s simple, clear, and team-friendly.

Here’s how you can break it down:

Annual Goal: 180 new members this year
Monthly Goal: 15 net new members per month
Team Action: Focus on nurturing intros, celebrating conversions, and engaging current members to stay.

When the team understands that each intro who converts is part of hitting that monthly goal, they see the impact of their conversations, follow-ups, and the experience they deliver.

The Bottom Line

Transparency isn’t about showing your balance sheet. It’s about showing your team the metrics that matter most to their role and the studio’s future.

When your team understands the “why” behind the numbers, they step into leadership. They stop being calendar fillers and start being culture builders.

And that’s when the magic happens.

I’m rooting for you,
With love and encouragement,
Beth

I’d love to hear your thoughts- “What’s one metric you’ve shared with your team that made the biggest difference in their motivation—or one you’re still hesitant to share?”